Business beyond borders.

Profile image of the founders, Clare and DaveProfile shots of the founders, Clare and Dave

In an ideal world, great products would sell themselves. But that’s not reality.

All too often, brand growth gets held back by:
Lack of accessible technical support,
Complex legislation,
Difficulty finding reliable compliance expertise,
Mistiming the market‍
Between them, Clare Daley and Dave Hoogakker have spent decades working in export development and packaging localisation, seeing hundreds of scale-ups not fulfilling their potential.

By 2019, they were ready to shake things up!

They founded Hooley Brown: a boutique agency helping consumer brands do business beyond borders. Wherever they’re located in the world, however they wish to trade.
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Our services

We work with brands across a broad range of industries, including food and drink, supplements, cosmetics, personal care and consumer goods.
Export strategy
& planning
Product & packaging localisation
Product lifecycle management
Artwork checking and label compliance

What’s different about our approach?

There’s no single template for brand growth. Anyone that sells you one isn’t acting in your best interest.

Hooley Brown creates personalised service packages to help you reach your goal. We won’t force you into a fixed model like an importer or distributor, or look solely at languages like a 
translation agency.

Instead, our directors will work closely with you to:

  • Determine the optimal markets for your products
  • Set up the initial infrastructure to support your launch plans
  • Develop tailored regulatory strategies
  • Test your product concepts and validate claims
  • Localise your products, packaging and labelling

Tell us what you need, and we’ll build a proposal. Selecting the ideal people from our international, interdisciplinary network of language, legal, financial and creative experts to deliver results quickly. And we’ll remotely project manage the whole process.

We can act as your fully managed outsourced team, so you don’t have to hire your own project managers, compliance officers, DTP specialists and trade agents. Or we can supplement your internal knowledge and add technical capacity to your in-house team.

Together, we can break your growth plateau in as little as 
three months.

Hooley Brown branded goods - Quality and style in every product for a distinctive touch.
Refreshing beverages in vibrant packaging, perfect for a cool and flavourful experience

The benefits of working with Hooley Brown

Global network of subject matter specialists, technologists and creatives at your fingertips
Extensive CPG expertise to fill knowledge gaps and find resolutions to your compliance challenges
Access to specialists with rare technical skills and local regulatory and language expertise
More cost-effective than recruiting an in-house compliance officer
We’re entirely bespoke, so you only pay for the expertise you need to grow
Grow quicker by outsourcing your export strategy and product and packaging localisation
Peace of mind that your infrastructure, products and labelling meet relevant rules and regulations
Make confident decisions backed by a compliance agency that knows the latest legislation and best practices
Years of CPG industry experience
Successful product launches between us
Languages we can translate into
Number of brands we’ve supported
Countries we’ve launched products in

Meet the founders

Profile image of ClareProfile image of Clare Daley

Clare Daley

Her principal role is building awareness across the CPG sector of the dynamic services that Hooley Brown can provide to brands as they look to new export markets. By understanding their individual goals, Clare works with clients to identify the best route to market and defines the relevant preparatory steps to make sure they win at export.

Clare says:

“Exporting can be a step into the unknown and even established brands can experience knowledge gaps. Many brands are unaware that an agency like Hooley Brown with such a rare combination of skills even exists!”

Dave Hoogakker

With a background in international relations, law and political economy, Dave has spent his career helping international retailers like M&S and Tesco and global manufacturers like Kellogg’s and Kraft Heinz overcome compliance issues. He oversees compliance and operations at Hooley Brown, identifying and reducing risks in clients’ export business.

Dave says:

“Once we have mapped out risks and established a good idea of potential and costs of export, I get my team of labelling, compliance and export managers to support brands with practical tasks like import clearance, warehousing, artwork adaptation and of course labelling your products correctly.”

Profile image of DaveProfile image of Dave Hoogakker
United Kingdom
United States
South Korea
United Kingdom
United States
South Korea
Profile image of Clare

Book an online call with Hooley Brown’s Co-Founder, Clare Daley.