Comply and convert
in every market.

Product non-compliance can have serious consequences for your brand growth.

Industry buyers may refuse to accept orders. Local authorities could tighten policies.  Products can even be destroyed at the border.

Hooley Brown takes the stress out of meeting local legislation.

Our team of experts know regional laws, languages and consumer preferences inside out.

We’ll optimise your brand presence to ensure your products, packaging and marketing meet regulations and appeal to customers in every end market.
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Product localisation services

Assembly line of brown bottles in a factoryBrown glass bottles being filled in a factoryAerosol manufacturing assembly lineTwo people in blue suits and masks monitoring equipment in a controlled environment
Assembly line of drinks in a factory

Dossier building

What do you need to sell your products legally? We’ll prepare the correct specifications and certifications for each region. We can also apply for in-market schemes that increase your appeal among local consumers and register barcodes for your brand.

Brown glass bottles being filled in a factory

Document validation

Paperwork piling up? We’ll collect essential information from suppliers and manufacturers to prove you comply with local laws.

Aerosol manufacturing equipment

Product formulation

Using tricky ingredients? We’ll develop formulas that work across several markets or adapt your recipes to meet regional requirements.

Two people in blue suits and masks monitoring equipment in a controlled environment

Packaging localisation

No in-house language experts? We’ll translate your on-pack copy into as many languages as required and cluster them to maximise the reach of every product label. All while making sure they meet mandatory labelling information requirements.

Large scale requirements? For brands with large product portfolios, we provide a multilingual artwork checking service that slots into your artwork approval system to make sure that both the language and the regulatory elements are accurate, consistent and complete.

Typesetting in unfamiliar languages? Our highly resourceful Studio can make all the necessary packaging adaptations, build compliant over stickers from scratch and work with specialists in our network to localise digital sales and marketing assets, including e-commerce sites, Amazon product listings and audiovisual content.

Hooley Brown has already launched brands in 88+ countries worldwide. Take a look at some of the companies we’ve partnered with:

Choosing a compliance agency versus a translation agency

Brands often ask us whether they should choose a compliance agency or a translation agency for their packaging needs.

Most translation agencies won’t help you with product compliance. Even if they do, they’re unlikely to stretch beyond basic legal labelling requirements.

A compliance agency will elevate your products to maximise their global sales potential.

Hooley Brown combines export strategy, localisation and product lifecycle management into a single monthly package. Helping your brand:

  • Stay up to date with the latest industry regulations.
  • Launch and sell compliant, correctly labelled products everywhere in the world.
  • Deliver locally relevant customer experiences.
  • Create internationally viable formulas.
  • Validate product claims with science-backed evidence.
  • Build customer trust by providing accurate product information.
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Export Strategy
Packaging
Food & drink
United Kingdom
United States
Brazil
France
Spain
Turkey
South Korea
Germany
Colombia
Canada
United Kingdom
United States
Brazil
France
Spain
Turkey
South Korea
Germany
Colombia
Canada
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Book an online call with Hooley Brown’s Co-Founder, Clare Daley.